Heat activated hair transformation for long lasting style, manageability & care

Heat activated hair transformation for long lasting style, manageability & care

17 April 2018, 14:30 - 15:00

Technical Seminars Theatre 1
Language:
English

While pursued since many years a safe and yet high performing solution enabling long lasting style, manageability and care benefits remains an attractive white space in the global hair care market.

Fixate™ Keratin is a thermal hair treatment using non formaldehyde & non glyoxylic acid chemistry, validated by salon tests on different hair types. This two-component system is infused with an internally developed skin care inspired encapsulation technology, enabling long lasting hair transformation resulting in perfectly smooth, healthy and young looking hair for more than 10 shampoo wash cycles.

Contributors

  • Malte Ruffing

    Speaker

    Global Business Development Manager Personal Care

    Lubrizol Advance Materials Europe

    Malte holds a Master’s Degree in Chemical Engineering from the University of Karlsruhe in Germany and an M.B.A. from the University of Bradford in...

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