Contributor Profile

Alice Li

Job TitleSenior Research Analyst of Beauty and Personal Care

Company NameMintel


Alice Li is a Senior Research Analyst – Beauty and Personal Care with Mintel China Reports team. With over five years' experience in consumer research and market analysis, Alice provides thought-leading insights on key issues facing manufacturers, brands and retailers across multiple beauty and personal care categories, including skincare, haircare, colour cosmetics and household care etc.

She tracks and interprets Chinese consumers’ evolving needs, behaviours and attitudes, identifies and forecasts category trends, and help Mintel clients exploit innovation and growth opportunities in Chinese beauty and personal care market.