Delegate Profile

Emmanuelle Bassmann

Job TitleFounder

Company NameIn-Trends LTD


Emmanuelle Bassmann is one of the leading worldwide beauty trend experts. She is a French native with a highly international career; she started in Paris then moved to NYC and she is now based in London. She has devoted her career to identifying the game-changing innovations in the beauty industry. She founded the first marketing intelligence firm dedicated to beauty in 2006 – In-Trend Ltd.


In-Trend Ltd

In-Trend is a research intelligence agency that creates the future of Beauty. We are innovation experts in skincare, makeup, all of the hair categories & Professional Beauty (spa, medispa, clinics & beauty salons) all over the world. We have also started the revolution of Beauty from Within. The Food industry is the next Beauty provider. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel & PUIG.

Conference Sessions

  • The new beauty routines

    Tuesday10:00 - 10:4502 April 2019
    Marketing Trends Theatre

    Beauty rituals have changed as consumers embrace new routines. Products come with super specific instructions, maximizing their effects through the various ways...

    • Language: English

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