Irina Barbalova manages the research programme for the global Cosmetics and Toiletries industry at Euromonitor International, which she joined in 1999. Euromonitor International is the leading provider of global strategic intelligence on consumer markets, with offices in London, Chicago, Singapore, Shanghai and Vilnius, and in-country analysts worldwide. In her current post, Irina has direct responsibility over the content, quality and evolution of Euromonitor’s Beauty and Personal Care research, which provides strategic analysis of the global market and in-depth coverage of the industry in more than 80 countries worldwide. Irina co-ordinates and leads the industry research teams to deliver information with unique and high-quality insight. Irina also works closely with the international client base of Euromonitor’s online Beauty and Personal Care Passport service, including a majority of the leading global players from the manufacturer and supply chain.