The history of in-cosmetics
The in-cosmetics story begins in 1990 with the launch of the first exhibition at the NEC in Birmingham, England. That year 80 exhibitors and 900 visitors met to discuss and discover personal care ingredients, laying the foundations for everything that has happened since.
Now in its 27th edition, in-cosmetics's flagship event has gone from strength to strength and has in recent years re-branded to reflect its Global appeal.
A platform for learning and innovation…
Education was first introduced at in-cosmetics in 1995 with the launch of the Technical Seminars. Originally called ‘Exhibitor Seminars’ and more recently ‘Innovation Seminars’, these have proved hugely popular. The first Marketing Trends presentations were launched at the start of the new millennium when the show took place in Barcelona.
This was followed quickly by what is now the most popular area of any in-cosmetics shows, the Innovation Zone. Designed with time-poor and inquisitive visitors in mind, this area helps visitors find all the latest products in one place. Today, the zone attracts up to 75% of visitors to discover brand new, innovative personal care ingredients.
The Group's second show is launched…
2008 saw the Group's first foray into Asia with in-cosmetics Asia staged in Bangkok. 2017 will mark the event's 10th anniversary and during that time in-cosmetics Asia has firmly established itself as the leading Asia Pacific event for personal care ingredients.
Over the next few years, as both events grew in popularity and size, the original European show passed the benchmark for large scale trade exhibitions, surpassing 10,000m2 of floor space.
With original expectations exceeded, we took the opportunity to honour excellence within the industry. In 2011, in-cosmetics held its first awards recognising lifetime achievements during the Innovation Zone Best ingredients Awards Ceremony.
Becoming a one-stop-shop…
In 2013 we added further show zones to appeal to new audiences and meet the growing needs of the industry.
First came the introduction of the ‘Fragrance in Cosmetics’ zone and then the ‘Testing and Regulation’ zone launched to respond to the increasing need to understand the complexity of regulation and necessity for compliance. This zone has multiplied in size since its inception and reflects its importance for the market.
A year later, in-cosmetics's first-ever ‘Market Focus’ shone a light on Brazil, currently the 3rd largest cosmetics market in the world.
It was no surprise then that in the same year we expanded the Group's portfolio for a second time, launching in-cosmetics Brazil in Sao Paulo. Now in its 4th edition and re-branded in-cosmetics Latin America, the two-day exhibition brings together more than 200 international exhibitors of ingredients, fragrances, testing, lab equipment and regulatory solutions, who meet with over 3,000 Latin American cosmetic manufacturers.
Since 2015 the in-cosmetics Group has grown significantly in regards to new geographical areas and its services.
Now looking ahead to its third edition, in-cosmetics Korea was launched next in 2015. The personal care industry has been growing significantly in this region and the 2016 edition of the show saw a huge rise in visitors and exhibitors.
Following quickly behind was a new type of event, moving away from the trade show format to focus on a conference education programme. The Formulation Summit launched in 2015, too, providing new insights, solutions and strategies for developing products and welcomed a host of prestigious brands.
The North America show was launched in 2016 as the newest sourcing event for the region dedicated to personal care ingredients. After a successful launch in New York in September 2016, in-cosmetics North America returns for a second edition, still in the same city but at a new venue, the Javits Center.
Since 1990, in-cosmetics has established itself as the platform for some of the most exciting ingredient launches in the personal care industry around the world. An ability to adapt and anticipate to changes means that, through in-cosmetics, a global audience receives unrivalled access to the latest raw materials, testing services and learning opportunities in order to achieve their ambitions.