How to be a successful exhibitor

  • How to be a successful exhibitor

    The most successful companies at exhibitions are those who’ve maximised their chances of succeeding in their objectives through careful planning, promoting their presence in advance and by taking advantage of the event’s promotional opportunities (many of them free of charge), enabling them to stand out from the crowd.

    Successful event participation starts now! Take a look below at what you can do in advance of and during the event to increase your chances of success.

  • Increase your visibility before the show


    Complete your company & product description

    Attract prospect clients to your stand with an optimised exhibitor profile on our website. This overview of your company and your products will appear in our online exhibitor directory and in the printed show catalogue.

    Complete your exhibitor profile

    Use social media & your website

    Promote your presence at the show through social media and mention the event on your company website to inform your customer base that you will be attending in-cosmetics Global. Simply use the hashtag #incosGlobal on your social media posts!

    Your personalised banners, email and landing page

    Add a personal touch to your marketing by using your personalised banners, landing page and email template. You should have received an email to login to your ‘Feathr’ account. Contact customer service if you require access.


  • Download the in-cosmetics logos

    Download official in-cosmetics Global banners and logos to include in general digital communications.

    Logos & Banners


    On average, the Premium Plus Package delivers double visitor numbers to your online company profile, more than 5x as many product page views and 45% more online pre-show leads through year-round priority listings and features.

    Get more visible

    PR & Press

    Maximise your exposure in key industry publications - before, during and after the show - and reach thousands of industry professionals, including major manufacturers, formulators and brand owners, who regularly read trade press.

    Coming soon
  • Increase your visibility during the show


    Stand design

    Create instant impact with your stand design and reflect the message you would like to communicate to your target audience in your design. Explore our eye-catching yet cost-effective Smartspace stand designs.

    Smartspace options

    Launch new products

    The Launchpad for global personal care innovations, visitors come to in-cosmetics Global to discover innovations. Highlight your new ingredients in the Innovation Zone or educate your clients with interactive education options onsite.

    Innovation Zone & Seminars

    Promotional Opportunities

    Now that you've booked your stand, think about ways that you can stand out to visitors at in-cosmetics Global with our cost-effective promotional opportunities.

    View Opportunities

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