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Innovation Zone

  • Innovation Zone

    The Innovation Zone continues to be the most popular area at the show, demonstrating the importance of new ingredient and service launches in the beauty industry. This unique attraction invites its guests to explore the following four engaging elements:

  • Innovation Zone Launches

    Latest Product Launches

    Discover 70+ of the latest ingredients, raw materials and services on display, launched by exhibitors either at the show or within the 6 months preceeding.

  • Formulation Displays

    Formulations Displayed

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new products on display. A select number of exhibitors invite you to test out their formulations in your own time and draw your own conclusions.

  • Live Product Demonstrations

    Live Demonstations

    Attend the exhibitor live demonstrations to get a more in depth knowledge about the products and services on display. Touch, smell, feel and understand the ingredients on offer, experience the services being promoted, and see how your product needs can be met directly by the supplier.

  • Mintel Brazil Feature Demonstrations

    Mintel Brazil Feature

    The Mintel Beauty and Personal Care team handpick and display innovative skincare, haircare and colour cosmetics products following this year's show focus: Brazil. See, touch and test the latest concepts at their daily demonstrations.

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