Brazil Country Focus

  • The first in-cosmetics’ Country Focus will shine a light on Brazil’s vibrant personal care market. Get ready for a dedicated programme of events including a Brazil Product Trail, Market Trends presentations, a Workshop and a Brazil Pavilion, hosting many first-time exhibitors!

    Sponsored by:


    Supported by:


  • Brazil Country Focus

    Why Brazil?

    Brazil is the 3rd biggest C&T market in the world after the USA/Japan

    Beauty product sales
    in Brazil hit US$43 bn in 2011, a growth of 142% in 5 years

    The market is expected to grow by 38% from 2011-2016 to reach a total value of US$59bn in 2016

    Brazil represents 58% of the Latin American C&T Market (2012 Retail Value RSP)

  • Exhibitor Pavilion

    The pavilion organised with the support of ABIHPEC will host many first-time exhibitors.
    (List coming soon)

    Contact Stephen Gutharz to exhibit

    Brazil Product Trail

    The Brazil Trail will highlight unique ingredients and formulations by exhibitors. Find inspiration for your new product launches!

    View all the projects

  • Unique Workshop

    Understand the Brazilian regulations on cosmetics products, upcoming rules on sunscreens, general requirements for market entry and much more at the "How to break into the Brazilian personal care market" Workshop on 2 April 2014 (09:00-13:00).

  • Demonstrations

    Head to the Innovation Zone to discover innovative skincare, haircare, and colour cosmetics from Brazil handpicked by Mintel.

    Check the Demonstration Schedule

    Brazilian Bar

    A Networking Zone with a Brazilian bar will give visitors and exhibitors the chance to discuss opportunities in more details and take a very deserved break from the busy show floor!

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