The Marketing Trends presentations took place over the 3 in-cosmetics show days and were free to attend. Offering data and insight into what is happening in the industry. Hear from some of the speakers on different industry trends. Irina Barbalova from Euromonitor International refers to growth in nail varnish, Will King at The King of Shaves highlights changes in the male grooming market with a growth in skincare, Nica Lewis from Mintel Beauty & Personal Care discusses sun protection differences between East and West and Nicola Matic from Kline comments on natural drivers.