My colleague Irina Barbalone, Head of Beauty and Personal Care Research at Euromonitor discusses 'Spreading the Beauty Message through New Technologies'. There is an increase in the internet retailing of beauty and personal care products. As a result, beauty companies are looking for new ways to engage with consumers through social media and experimenting with mobile technology. Consumers are using social media to share their experiences so the beauty message is spreading quickly and widely. There are 5 million users of Facebook and 50% are female.