Misleading cosmetics claims

Eric Gerard, CEO, Editions BGM , 06 September 2011 11:10

Almost unnoticed this summer, but some cosmetics news that’s particularly interesting. The EFSA (European Food Safety Authority) has announced that amongst the 2,758 health claims on food products scrutinised, only 20% received a positive opinion.

On the hunt for false labels since 2008, the authority has considered claims insufficiently argued from a scientific point of view and misleading to consumers. The definitive list of the allegations should be revealed in 2012 from the proposal of the European Commission to member states; a valuable tool that will enable the DGCCRF to better control nutritional labeling, since each claim will need to meet a selected specific composition of ingredients.  Manufacturers will then have only a few months to review their copy on labelling. Following on from similar issues in the dietary supplements market, it's now time for food products to be in the sights of European institutions. But what will be the turning point for the beauty industry?  These cosmetics claims are precisely one of the main concerns of the European Regulation which experts at the European Commission need to keep working at.

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