Marketing Trends

Marketing Trends at in-cosmetics Global 2019

  • Media Partner

  • These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, and research data. They are delivered by leading research companies, brands big & small and consultancies.

    Download the marketing trends presentations 2018

  • 10:00 - 10:45

    The new beauty routines

    More info coming soon...

    Speaker: Emmanuelle Bassmann, Founder, In-Trends LTD

    11:00 - 11:45

    Emotional skincare: how sensitivity & allergies are changing the category

    Sensitive skin affects half of all women across the globe and is causing more consumers to seek out gentle products that deliver relief from irritation. These conditions trigger emotional purchases, and that's playing a big role in pricing and shopping habits. Mintel take a look at how brands, suppliers and retailers can build trust with consumers who have skin sensitivities.

    Speaker: Andrew McDougall, Associate Director – Beauty & Personal Care, Mintel

    12:00 - 12:45

    Personalisation, customisation, bespoke: making "made-to-measure" a success

    In a world of mass consumerism where everyone has access to the same products, the need for individuality has never been greater. This presentation will highlight the different approaches for personalisation in the beauty industry and beyond, analysing the key to success in the digital world, and for bricks and mortar spaces.

    Speaker: Emmanuelle Moeglin, Founder and Nose, Experimental Perfume Club Lab

    13:00 - 13:45

    Exploring consumer drivers and influences in non beauty categories - What do they mean for the beauty industry

    Get outside your comfort zone and discover what’s influencing today’s consumers in categories outside beauty: technology, health, the environment, increasing power of brands, travel and home are a few of the topics to be explored. Karen Young will discuss many interrogations including how are marketers today using life style, not demographics, to fully understand consumer drivers and “predict” the future.

    Speaker: Karen Young, CEO, The Young Group

    14:00 - 14:45

    Chinese beauty: myth or reality

    More info coming soon...

    Speaker: Nicole Fall, Founder, Asian Consumer Intelligence

    15:00 - 15:45

    Personal care ingredients: blurring the boundary between food and beauty

    Ingredients such as honey, caffeine, vegetable oils and egg white represent a healthy and eco-friendly alternative to harsh chemicals, and their inclusion in cosmetic products makes them less complex and more appealing to consumers. Discover with Euromonitor International the key selling point of food-derived ingredients and how it is creating new opportunities for food manufacturers to become active in the beauty and personal care sector.

    Speaker: Ioannis Efthymiopoulos, Ingredients Analyst – Beauty and Fashion, Euromonitor International

    16:00 - 16:45

    The future of colour cosmetics: emerging opportunities

    BEAUTYSTREAMS explores how the demands of upcoming consumer tribes will shape the future of color cosmetics. Discover an exclusive preview of emerging color and texture trends, and how to embed them in storytelling.

    Speaker: Michael Nolte, Creative Director, BEAUTYSTREAMS

    10:00 - 10:45

    Designing the future of cosmetics: the next 10 years of macro-trend influence

    Seymour Powell will explore the factors driving change all around us; providing actionable insights for innovative businesses of all types – and cosmetics companies that are prepared to look further ahead and identify the emerging opportunities and futures that we desire for ourselves, and for our world.

    Speaker: Seymour Powell

    11:00 - 11:45

    Challenging beauty perceptions – inclusivity in beauty

    In this presentation, GlobalData will cover the driving forces behind LGBT cosmetics, the make-up for men/category blurring for men, the diversity in skin tone and age groups etc.

    Speaker: GlobalData

    12:00 - 12:45

    Challenging the assumptions of natural in cosmetics

    Natural beauty represents one of the fastest growing sectors in the global beauty industry, yet is surrounded by controversy. Join Formula Botanica’s Director Lorraine Dallmeier, as she challenges the status quo in natural cosmetics and discusses how the School’s award-winning curriculum is changing hearts and minds.

    Speaker: Lorraine Dallmeier, Director, Formula Botanica

    13:00 - 13:45

    Indie brands roundtable - The secret of success

    Join the discussion this year: COSSMA invites Indie Brands for a roundtable focused on the secret of their success.

    Speakers: COSSMA and Indie Brands

    14:00 - 14:45

    What's next in haircare: emerging trends

    Consumers already expect basic product functionality, such as effective moisturisation, but haircare that delivers a unique and singular benefit by hair texture, lifestyle or life stage can entice new customers to trial. Join Mintel toidentify and understand emerging haircare trends, consumer concerns and desired outcomes.

    Speaker: Andrew McDougall, Associate Director – Beauty & Personal Care, Mintel

    15:00 - 15:45

    Redefining the premium beauty segment

    The premium beauty segment and its legacy players are readjusting to a new identity characterized by these reawakened consumer priorities and threatened by a breed of insurgent brands. Discover with Euromonitor International the democratization of this segment and the opportunities for brands of all shapes, sizes and price points to compete with a meaningful value proposition.

    Speaker: Hannah Symons, Research Manager – Beauty and Fashion, Euromonitor International

    16:00 - 16:45

    Teenage personal care - The gender agenda

    Over the past decade there has been a sea-change in the way young people identify with sexuality and gender as a means to define themselves. Sam Farmer will discuss how the personal care industry has an opportunity to develop a trusted, enabling and meaningful relationship with adolescents.

    Speaker: Sam Farmer, Owner, Samuel Farmer & Co Ltd

    17:00 - 17:45

    Breakthroughs in AI for cosmetics marketing strategy

    More info coming soon...

    Speaker: Anastasia Georgievskaya

    10:00 - 10:45

    Tech + digital: the latest trends impacting beauty

    In this presentation, GlobalData will cover the evolution of smart/digital technologies in consumer lifestyles and the key opportunities for brands including innovation in beauty tools, usage of social media, AI, 3D printing etc. What are the next digital challenges the industry faces?

    Speaker: GlobalData

    11:00 - 11:45

    Retailing online: disruption and disintermediation

    With the fast shifts of behaviour and the decline of traditional channels to consumers, knowing how to succeed in this market with such players as Amazon and T-Mall will be key to success. Jeremy will cover Disintermediation, as beauty brands go direct to consumers both physically and digitally using social media to drive customer acquisition and interaction. He will also focus on Disrupters who often face a challenge of profitability: is their model subscale, rapidly building a customer base, or is it fundamentally unprofitable.

    Speaker: Jeremy Seigal, Chairman, Revital Ltd

    12:00 - 12:45

    Exploring the key drivers of the French beauty market

    Kantar Worldpanel will present an overview of the French Beauty market. The objective is to analyze if the personal care is still decreasing in 2018 and to take a look at the targets, the different channels and the markets which could explain this evolution. and how to retrieve growth on this market.

    Speaker: Kantar Worldpanel

    13:00 - 13:45

    Marketing trends presentation with Pantone

    Speaker: Pantone

    14:00 - 14:45

    Consumable skincare – True beauty from within

    As the general public becomes more educated to the causes of ageing and the ingredients that can combat the visible signs, customers are turning to more natural, less evasive answers in their quest for younger looking skin. Alex will share the benefits of drinking collagen, why it’s a much more logical solution than current leading skincare regimes, as well as discussing which vitamins and nutrients can enhance its effects; and why the time for drinkable skincare is now.

    Speaker: Alex Campbell, Director, Nutrivitality


    More info coming soon...

  • Which areas can I explore?

    As well as Marketing Trends presentations there are many other features of in-cosmetics Global to discover.

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    What else is happening?

    At the show we host a world-class educational programme with 100+ hours of free sessions to attend, as well as the highly popular scientific & regulatory workshops.

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