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2018 Education Programme

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  • Health living and the new face of healthy ageing

    Tuesday10:15 - 11:0017 April 2018
    Marketing Trends Theatre

    A growing ageing population is both an economic challenge and a business opportunity. The pursuit of healthier lifestyles is transforming stereotypes about agei...

    • Language: English

  • Consumers: the acceleration factor for Innovation in the beauty industry

    Tuesday11:15 - 12:0017 April 2018
    Marketing Trends Theatre

    Cosmetic companies face many challenges when innovating quickly and on a long-term basis. Usually, they play their game in a highly competitive field built on i...

    • Language: English

  • Trends and opportunities across the global haircare landscape

    Tuesday12:15 - 13:0017 April 2018
    Marketing Trends Theatre

    The haircare space represents a highly dynamic landscape for innovation as consumers place greater importance on the health of the hair as well as perceiving it...

    • Language: English

  • Is the beauty industry doing enough to engage men?

    Tuesday13:15 - 14:0017 April 2018
    Marketing Trends Theatre

    As the beauty industry adapts to significant change amongst users, brands and marketing channels, the ‘usual’ male grooming consumer stereotypes are being chall...

    • Language: English

  • Are Indie brands still worth the hype?

    Tuesday14:15 - 15:0017 April 2018
    Marketing Trends Theatre

    Indie beauty brands are assumed to be more creative and innovative than global players. But does this still hold true with the countless number of brands curren...

    • Language: English

  • Future outlook: Spring summer 2019 beauty concepts

    Tuesday15:15 - 16:0017 April 2018
    Marketing Trends Theatre

    BEAUTYSTREAMS takes you on the path from inspirational concepts to ingredients to final products. Spring Summer 2019 is about “Crossroads,” a period of observa...

    • Language: English

  • The (Silk) Road less travelled - How western beauty brands can access the Chinese market

    Tuesday16:15 - 17:0017 April 2018
    Marketing Trends Theatre

    A lot of small and medium sized beauty brands don’t realise that the new rules for cross border e-commerce with China mean that they can enjoy sales growth with...

    • Language: English

  • How to be social media savvy for a beauty launch

    Tuesday17:15 - 18:0017 April 2018
    Marketing Trends Theatre

    When it comes to best practice for launching a product or campaign, the beauty field has got the right look, feel and touch. From ‘Benibabe’ Benefit Cosmetics, ...

    • Language: English

  • Colour cosmetics: seasonal trends & influences

    Wednesday10:15 - 11:0018 April 2018
    Marketing Trends Theatre

    The beauty industry is moving at a faster pace than ever before, and staying ahead of the game is vital for success. Colour cosmetics is one of the quickest mov...

    • Language: English

  • DIY beauty – Niche trend or market changer?

    Wednesday11:15 - 12:0018 April 2018
    Marketing Trends Theatre

    In the beginning there was only DIY Beauty….. from the stories of Cleopatra through to the home apothecary era and most recently your Grandmothers rose water! T...

    • Language: English

  • New claims in skincare: anti-pollution and probiotic ingredients

    Wednesday12:15 - 13:0018 April 2018
    Marketing Trends Theatre

    With increasing urban population, alarming pollution levels and growing number of skin conditions, an incipient awareness about holistic health and well-being i...

    • Language: English

  • The new beauty behaviors

    Wednesday13:15 - 14:0018 April 2018
    Marketing Trends Theatre

    This session will take a deep dive on two key beauty themes for 2020; Own It and Create It, showing how consumers' beauty aspirations and behaviors are shifting...

    • Language: English

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