Engaging with the B2B Press

  • Engaging with the B2B Press: Insider Tips and Strategies from Cosmetics Design

    Location: Press Room

    Time: 10.00 - 10.20 on Wednesday April 5

    Do you ever wonder why some press releases turn into headlines and others never get coverage? Could thought leadership be the missing link in your PR strategy? Are you looking for more constructive ways to connect and communicate with the media?

    In this session, Deanna Utroske, Cosmetics Design Senior Correspondent covering the America’s Region, and Lucy Whitehouse, Cosmetics Design European Editor, will share guidelines and best practices to help your company get the coverage you deserve.

    These are the pros behind the news that your industry reads every day. Cosmetics Design publishes the highest read beauty and personal care industry news sites in the US, Europe, and Asia.

    Don’t miss out! Space is limited and on a first-come first-seated basis.

    If you already have questions that you know you’d like to have addressed as part of the session, please email Deanna (deanna.utroske@wrbm.com) or Lucy (lucy.whitehouse@wrbm.com) directly.

  • Deanna Utroske, Senior Correspondent, CosmeticsDesign.com

    Deanna Utroske has been reporting on all things beauty and personal care for CosmeticsDesign.com since 2014. She writes daily news articles pertinent to the Americas region about brand innovations, consumer behavior, emerging science, ingredient innovations, digital technologies, packaging design, and much more.
    Deanna is a sought after commentator and speaker, and the co-creator and host of Cosmetic Design’s video news initiative, CD Buzz. She also developed and solicits content for the site’s Two Views expert opinion column.

    As a professional editor, writer, and communicator, Deanna specializes in developing content that matters to women. Her work spans newspapers, magazines, digital media, public speaking, on-camera reporting, book publishing, ebooks, scholarly journals, and social media. Deanna holds a BA in English from Rutgers University.

    Lucy Whitehouse, Editor, CosmeticsDesign-Europe.com

    Lucy Whitehouse is an experienced journalist and editor, and has worked across corporate and national news publications for both print and digital media. She has been reporting on the beauty and personal care industry for several years and currently acts as editor for the CosmeticsDesign-Europe.com website.

    Her particular expertise lie in covering both the Asia and European markets, and she is also experienced with events and multimedia coverage.

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