Innovation Zone

  • Be inspired by our Innovation Zone

    One of the most popular features of our show, the Innovation Zone, showcases brand new, innovative personal care products.

    The Innovation Zone showcases raw material products which will either be launched at the show or no more than six months before or after the show, allowing visitors to gain inspiration for their next product formulations.

  • The popularity of this zone (70% of visitors will explore this area of the show) continues to demonstrate the importance of new ingredient and service launches in the beauty industry.

    The zone is split into Active and Functional ingredients, and the product benefits are clearly displayed within a transparent Innovation Zone Box.

    This unique attraction allows guests to explore a variety of engaging and innovative elements:

  • Latest product launches

    Here you will discover 100s of the latest ingredients, raw materials and services, all of which will be launched at the show or within six months, giving you the insight you need to get ahead of the competition.

    Formulation displays

    This area will display a selected number of ingredients within innovation boxes and demonstrate how ingredients can be incorporated into inventive formulations that you can test and feel.

    Live demonstrations

    Touch, smell, feel and understand the formulations by attending live product demonstrations. These sessions are run by the experts behind the ingredient creation, so that you can get real insight into how they have been prepared.

  • What live demonstrations are taking place?

    More information on the live demonstrations taking place at in-cosmetics Global 2017.

    Discover the timetable

    What else is happening?

    As well as our Innovation Zone demonstrations there are many other features of in-cosmetics Global to discover.

    More show features

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