Formulation Challenge

Formulation Challenge

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     In association with

  • The Formulation Challenge is a competitive activity that sees six teams of highly skilled professionals create an innovative personal care product from a box of mystery ingredients.

    Each team has 90 minutes to display the precision of surgeons, the knowledge of chemists and the creativity of artists to prove they have created the best formulation of the ingredients provided.

    Once finished, judges score the formulations based on their technical merit and marketing claims/story. 

    Enter your team for the Formulation Challenge 2019

  • The winning formulas of 2018...

    The winner of the Formulation Challenge 2018 was Naturalps. Their formula, Swiss 360° Eye Rescue, was on trend, displayed a beautiful skin-feel method and demonstrated a great application.

    Download the formula Swiss 360° Eye Rescue

    A close runner-up to the challenge was Delarange. Their two instant-effects formulas, InstaCream and InstaSerum, had a clear “InstaReady” concept that targeted millennial and younger audiences.

    Download the formula to InstaCream and InstaSerum

  • Watch the Formulation Challenge in action

    The livestream of the Formulation Challenge 2018 can still be found on the in-cosmetics Group Facebook page. Follow the link below to catch-up on the action.

    Watch the full Challenge

    Interested in attending in 2019?

    Free registration is open for in-cosmetics Global 2019. Register to attend to get your badge sent to you in the post and avoid the €60 onsite registration fee.

    Register to attend

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