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Marketing Trends schedule

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Imogen Matthews will be writing several articles on the latest marketing trends in the beauty and personal care industry up until the 2012 event taking place.

Read Imogen's latest articles:

Marketing Trends schedule

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  • Global beauty ingredients: new strategic segments for growth

    16 Apr 2013, 10:30 - 11:15, Marketing Trends Theatre

    The presentation will provide an overview of the global ingredients market and further explore a regional analysis focusing on the question of where mature...

    Language:
    English
  • What's on the horizon for Beauty 2020

    16 Apr 2013, 11:30 - 12:15, Marketing Trends Theatre

    The presentation will forecast the beauty world in 2020 by looking at which directions the beauty industry is going. It will be illustrated with the latest...

    Language:
    English
  • Make-up trends

    16 Apr 2013, 12:30 - 13:15, Marketing Trends Theatre

    Against a backdrop of on-going global economic instability, the make-up category is proving to be somewhat of a ‘sweet spot’ of opportunity in the personal...

    Language:
    English
  • Water management and global efficiency

    16 Apr 2013, 13:45 - 14:45, Marketing Trends Theatre

    The impact of water use is slowly but surely becoming the new number one indicator to watch on the sustainable dashboard.Adopting a serious water management...

    Language:
    English
  • Rethinking beauty: Exploring new growth models

    16 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    As the beauty industry gears up for another challenging year of economic uncertainty, companies must offer the right mix of quality and value and look beyond...

    Language:
    English
  • A cosmetic chemist's guide to the internet

    16 Apr 2013, 16:00 - 16:45, Marketing Trends Theatre

    The role of the cosmetic scientist is moving beyond the management of notebooks and chemicals into the technological capabilities of the computer. If one is...

    Language:
    English

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