Opportunities in Skin Care: Exploring Specialty Actives

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17 Apr 2012, 10:30 - 11:15

Marketing Trends Theatre

Language:

English

In the specialty actives market, consumers are often the trend-setters. A growing consumer understanding of active ingredients in personal care products driven by extensive media coverage is compelling active ingredients manufacturers to innovate. The desire to look younger has raised consumer expectations regarding efficacy of active ingredients, resulting in functionality becoming increasingly important. Consumers expect results, and this is reflected in the trend towards more effective skin care products where validated active ingredients are the key. Consistent above average growth rate in active ingredients in general, particularly specialty actives, is the consequence. This presentation will explore new trends in the specialty actives market and the parallel between consumer demands for skin care products and actives offerings. An overview of today’s global active ingredients market and its outlook will also be discussed.