What's New in Hair Care

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What's New in Hair Care

03 April 2014, 09:00 - 13:00

Chicago (Level 3, Hall A4)

Language:
English

Discover the latest technical developments in Hair Care, from hair physiology to all the tests in-vitro or in-vivo. Learn about the newest research and findings in hair colour, styling and conditioning.

  • 09:00-09:30: Hair Physiology
    > Bruno Bernard, Research Fellow, L’Oreal
    An opportunity to learn or refresh your understanding of the physiology of the hair

  • 09:30-10:00: Hair Care Testing In-Vitro 
    > Alain Deguercy, General Manager BIOalternatives
    More and more companies would like to test their ingredients or products in-vitro to understand the mechanism of action. You will learn all about the latest developments in this area

  • 10:00-10:30: Coffee Break

  • 10:30-11:00: Hair Care Testing In-Vivo
    > Crisan Popescu, Senior Research Scientist DWI
    Tests on hair tresses have been around for quite some time. You will learn what they can teach you and the latest developments

  • 11:00-11:30: What’s New in Hair Colour?
    > Patricia Vesque, Hair color and application lab Manager, Sensient
    11:30-12:00: What’s New in Hair Styling?
    > Peter Hoessel, Product development Manager Hair Care polymers, BASF
    12:00-12:30: What’s New in Hair Conditioning?
    > Narjis Aska, Global Technical Marketing Manager, Lubrizol
    You will learn the latest developments in hair colour, hair styling and hair conditioning, what the trends are and how to achieve great results

  • 12:30-13:00: Q&A discussion moderated by Dr. Alain Khaiat, President, Seers Consulting
    An opportunity to raise your questions to the speakers and interact directly with them

Speakers

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