How to break into the Brazilian personal care market

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How to break into the Brazilian personal care market

02 April 2014, 09:00 - 13:00

Shanghai (Level 2, Hall A4)


Brazil is a 41.7 billion dollars/year market for cosmetics and personal care products, which places the country as the 3rd largest in the world. To enter this market, companies must have a clear understanding of its regulatory rules and legal requirements, which is the subject of this workshop.

Attendees will acquire valuable information on the hottest topics allowing them to plan and enter the Brazilian market on a timely and legal manner

  • Regulatory requirements for companies and their products
  • How to clear cosmetic products within health authorities (ANVISA)
  • Labeling and Advertising
  • Ingredient lists for cosmetics in Brazil and Mercosur
  • New regulations on sunscreen, to be enforced in 2014
  • Information on how to choose between appointing a distributor or establishing a subsidiary in Brazil
  • Trade marks and patents
  • Confidentiality of data within Brazilian government branches
  • Marketing, Distribution & product category trends
  • Market entry strategies
  • Consumer, Products, Prices  and Packaging

The workshop is designed for product developers and formulators, foreign marketing executives, cosmetic companies and ingredient suppliers looking at Brazil for expansion and growth.

09:00-09:15 - Introduction

09:15-10:00: Brazil & Latam: Overview on Existing Regulatory Frameworks for Cosmetics Products and Ingredients
> Claudia de Lucca Mano

  • Company licensing
  • Concepts & basic guidelines for cosmetics
  • Classification: Degree of Risk
  • Clearance procedure within ANVISA: notification or registration
  • Ingredients listings (Mercosul)
  • Labeling
  • Sunscreens new regulations (Mercosul)
  • Advertising

10:00-10:45: New regulations on Sunscreens/Other Technical Aspects Relating to Formulas/Ingredients/Testing
> Lucas Portilho, Pharmacist and President of Brazilian Society of Cosmetology and Education

  • New technologies in sunscreens
  • How to achieve high values in UVA protection
  • Sunscreens new regulations (Mercosul)
  • Toxicology of organic and inorganic UV filters
  • Improving the sensoriality of sunscreens 

11:00-11:45: Relevant Legal Aspects to Operate in Brazil 
> Norberto Pasquatti

  • Protection of trade secrets in Brazil – General aspects
  • Protection of data and technical information disclosed to Regulatory Agencies as part of product registration applications
  • Trademark and patent protection
  • Appointing a distributor or setting up your company in Brazil? 

11:45-12:30: Attractiveness of the Brazilian Cosmetics Market
> Michael Ghilissen, CEO, Unparalleled Communications

  • The global (and Brazilian) beauty market
  • Marketing trends
  • Distribution Trends
  • Product Category Trends
  • The future of personal care
  • Selecting market entry strategies
  • Entry modes
  • Designing the marketing program
  • Consumer, Products, Prices  and Packaging

12:30-13:00: Conclusion and Q&A



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