The natural products market continues to grow across all product categories and geographical markets. With the increased selection available to consumers, performance and sensory profiles are increasingly important in their product selection. Traditional formulas rely on heavy waxes and oils, which cause challenges including heavy skin feel, poor performance, high color, strong odor and instability. New developments in natural materials have given the formulator the tools necessary to overcome aesthetic problems and provide performance products to the consumer. Topics to be discussed: Definition of natural (renewable, green chemistry), How to create performance over hype, Improved aesthetics and stability, Hair care and skin care