Talking about my generation: The marketing challenges presented by an ageing population

  • Free to Attend

Talking about my generation: The marketing challenges presented by an ageing population

18 April 2013, 15:00 - 15:45

Marketing Trends Theatre

Language:
English

In Europe, the over-50s account for more than 40% of the adult population. This percentage rises each year as the population continues to age.

 

This increasingly large group is now too large to ignore, too complex to stereotype and too diverse to second-guess.

 

This presentation will examine the myths and realities of the ‘over 50s’ market, drawing upon a wide range of data sources, including some commissioned specifically for this event. It aims to persuade marketers to re-evaluate their marketing strategy in the light of continued demographic change.

Speakers

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