Sun, Sand and Skin : in-focus investigates Solar Beauty in Barcelona
in-cosmetics, Gran Via Fira Barcelona exhibition centre, Barcelona, April 17-19
Visitors to in-cosmetics in Barcelona won’t have to venture too far for a break on the beach during their stay in the city this year. For the first time in the show’s history, a real-life beach is being created inside the Gran Via Exhibition Centre to tie in with the event’s Solar Beauty theme.
The Beach will form the centrepiece of the in-focus programme and will house a full-scale innovation platform, combining different interactive and entertaining areas, designed to help industry players evaluate the latest developments and anticipate future trends.
An “AdGallery” on the history of sun care, charting the evolution of advertising campaigns from the 1930’s to the present day, will take centre stage, alongside a “SkinClinic” run by SkinLabs, with experts who will screen visitors’ skin and diagnose potential damage due to UV exposure.
In addition, “NanoWorld” organised by EcoMundo, will update visitors on the life cycle of nanoparticles in a sunprotection cream – from design to waste - and their regulatory status around the world, whilst Attraction and Planetinnov’s “WebInsight” will reveal the results of an exclusive study on nanoparticles in sunscreen and how they are viewed by different online communities.
Meanwhile, for those wanting to relax and refresh, a beauty bar will offer visitors the opportunity to sample a selection of “SolarDrinks”.
To ensure that visitors are easily able to identify exhibitors with Solar Beauty innovations and formulations, a dedicated Solar Beauty Trail will also be outlined on the in-cosmetics website and in a guide distributed at the event. Leading suppliers such as Arkema, BASF, Cargill, Cosmetochem, Croda, Daito Kasei, DKSH, DSM, Jan Dekker, Laserson, Lipotec, Laboratoires Prod'hyg, Solabia, Tagra or Total will showcase their latest actives, functional ingredients and product concepts opening a whole new world of possibilities in the field of sun protection and radiant beauty.
Away from the Beach, the in-focus educational programme will host a high-profile Scientific Seminar entitled “Spotlight on Sun Protection” on 17 April (14:00-18:00). The Seminar will provide an opportunity to learn about the work being done by the International Standard Organization (ISO) cosmetic committee on sunscreen. With the publication of the ISO 24442 – 24443 and 24443 dealing with UVA in vivo and in vitro and UVB in vitro protection methods the world is now in the process of using a single method to determine SPF or UVA PF; a big change compared to the five to six methods available previously. Dr. Philippe Masson, chair of the Sunscreen Working Group and Mr. Dominique Lutz, General Manager at Helioscreen will update the participants. Regulations governing sun protection products and sunscreens in the EU, US and Asia Pacific will be reviewed by Mrs. Anne-Gael Glevarec from DSM and Alain Khaiat from Seers Consulting; giving visitors the latest updates in these important markets. Dr. Uli Osterwalder from BASF will provide insight into the trends affecting the industry over the coming months and the seminar will conclude with an overview of the use of nano particles in sun protection.
Building on the work of the Scientific Seminars, two Panel Discussions inspired by the in-focus theme of Solar Beauty will take place in the Marketing Trends Theatre.
The first will centre on consumer education, taking a close look at how best to manage consumer information. Panel members, including Patricia Pineau at L’Oreal, Marc Pissavini at Coty Lancaster, Benoît Escoffier at Oenobiol and Catherine Franck at Plannetinov will offer advice on how to deal with the widespread misconceptions about sun protection whilst answering questions on safety issues in the age of web 2.0.
A second panel discussion will debate the promises of nanoparticles and beyond. Although they have been responsible for some of the most significant breakthroughs in sun-protection innovation, the use of nanoparticles has raised some concerns among consumers and regulatory bodies. The differing schools of thought will be investigated by experts including Uli Ostervalder at BASF, Marc Pissivani at Coty Lancaster, Dr. Olivier Le Curieux-Belfond at EcoMundo. The discussion will be moderated by Karl Lintner well known for its vivifying views on innovation.
On the Innovation Zone, Mintel Beauty & Personal Care will shine a light on innovation in sun care from around the world. Twice a day, Mintel's beauty analysts will offer interactive product demonstrations that showcase how ingredients, packaging and claims in sun care differ from the East and West.
Cathy Laporte, Group Marketing Manager for in-cosmetics, commented: “With in-cosmetics being hosted in Barcelona this year, and sun protection being so high up on the industry’s agenda, it made perfect sense for the theme of in-focus to be Solar Beauty. The Beach will provide a perfect central attraction at the show, guiding visitors through the ‘solar beauty maze’ and enabling them to learn about the very latest research, services and innovation in the sun care industry in a very topical environment.”
in-cosmetics will take place at the Gran Via Fira Barcelona Exhibition Centre on 17-19 April 2012. Visitors registering before 16 April will receive free entry to the show. For more information on registration, please go to www.in-cosmetics.com.
To get the latest news on personal care ingredients, follow in-cosmetics on Twitter at www.twitter.com/incosmetics or to join the suncare debate with fellow industry experts, go to www.in-cosmetics.com/SolarBeautyLinkedin