Attitudes to the sun are changing. Tanning salons have sprung up in Shanghai while women in New York City wear daily urban sun protection products. This seeming contradiction is reflected in innovation in sun care and face care.
The number of new face care products in the US that offered UV protection in 2011 rose to 19% of total launches (up from 13% in 2008). Many of these new daily face lotions highlight specific sunscreens and include anti-oxidants and moisturising or anti-ageing actives for added skincare benefits.
US doctor brand Peter Thomas Roth launched Max Sheer All Day Moisture Defense Lotion SPF 30 ($42). This ultra-light, anti-ageing skin hydrator is designed to provide extra sheer protection against UVA/UVB rays. In addition to Parsol 1789, benzophenone-3, octisalate and oxybenzone the formula features antioxidant ginkgo biloba, moisturising aloe vera, vitamins and ceramides.
Parsol 1789 is also highlighted in Verve’s Firm Commitment Three-In-One Daily Protection Lotion Sun Shield SPF 45 ($45). This product offers a dynamic trio of sunscreen, moisturiser and wrinkle-protecting antioxidants. It is formulated with an advanced anti-photoageing complex with Parsol 1789, micronized zinc oxide and other sunscreen ingredients to provide the highest level of broad spectrum UVA/UVB protection. This is combined with an antioxidant complex of silymarin, bisabolol, activated vitamin E, ectoin, green tea polyphenols and caffeine.
The SkinCeuticals Protect range claims to be a revolutionary line that contains Z-Cote (transparent zinc oxide), which protects skin from the damaging UVA rays. The Physical Fusion UV Defense SPF 50 ($30) is based on colour-infused sunscreen technology enhanced by antioxidants and artemia salina, a plankton extract said to increase the skin's defences to heat and UV stress. The bottle features a unique 'shake then apply' action to assure even distribution of active ingredients.
This trend is not limited to prestige brands. Equate, Walmart’s private label brand, also has a face cream with SPF. The Naturally Beaming Daily Moisturizer ($4.97) is described as a light, fast-absorbing moisturiser with a soy based complex. It offers SPF 15 UVA/UVB sunscreen protection.
Be sure to visit the Innovation Zone at this year’s in-cosmetics Barcelona. Sponsored by Mintel, the area will feature a selection of new products that illustrate how ingredients, packaging and claims differ from East to West. Visitors will have the opportunity to sample these products in twice-daily demonstrations led by Mintel analysts.
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Mintel Beauty & Personal Care offers expert in-depth analysis of new products, markets, consumers and trends in the beauty and personal care space. We don’t only pinpoint what’s hot now but more importantly predict what’s next – allowing you to stay one step ahead of your competitors and industry movements.
The Mintel team are always happy to hear from you - please feel free to contact us on beauty@mintel.com or visit bpc.mintel.com for more information. Mintel is the official partner of the Innovation Zone at in-cosmetics 2012 (17-19 April, Barcelona).