Australian consumers are becoming increasingly sun-smart and thus understanding the need to use sun protection that provides both UVA and UVB protection. This coupled with the highest rates of skin cancer in the world, boosts constant growth of sun care consumption in Australia, exceeding global growth rates by 1 percentage point, according to Euromonitor International. As Reuters Health report, issued in 2010, claims, that recent research has found routine use of sunscreen cuts the risk of melanoma, the deadliest form of skin cancer. In 2011, Australians spent US$154 on sun care products and used 1.4 million litres. Sun protection products accounted for 61% of all sun care volume and were the most dynamically growing product category in volume terms in 2011.
Given that Australians have been educated on being sun-smart for more than ten years, it has become a natural habit for parents to protect their babies from the dangers of sun exposure. In addition, many parents pay particular attention to the sensitive nature of their babies' skin thus they invest in products in baby sun care. Therefore, baby sun care registered current retail value growth of 8% in 2011.
Manufacturers have made significant efforts to develop a comprehensive range of sun care products to suit all consumers, according to type of activity, format of application and skin type. Innovation has focused on providing high protection for sensitive skin. With regard to children, manufacturers have been successful in introducing easy and convenient application formats such as sprays and roll-ons thus making application less challenging.
Lotion pumps on baby sun care packs is still the smallest closure group accounting only for 8% of unit volumes of all baby sun care closures in 2011 in Australia. However, the popularity of this closure has grown very dynamically over the last 5 years: consumption grew by 13% CAGR over 2005-2011 in Australia.
Researchers at Queensland University of Technology have found that children using lotion pumps are applying more sun screen than when using other types of closures including plastic dispensing closures, roll-on closures or spray pumps. Such research results are expected to have a positive impact on this closure type and it's predicted that lotion pumps will see strong growth over 2011-2015 increasing by 12% at CAGR.
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