Press Release
Display date (DD/MM/YYYY) 01/01/2012
Categories
It is time again for:
IBR-Snowflake®
for smooth and flawless skin
INCI: Leucojum aestivum Bulb Extract
an extract from dormant SUMMER SNOWFLAKE bulbs (Leucojum aestivum) is shown to
effectively inhibit the contraction of muscle cells, smoothing the skin and reducing wrinkles.
Combined with unique anti aging effects of slowing down intrinsic aging via implementation of DORMINs and
boosting the natural skin defense by enhancing Super Oxide Dismutase (SOD) expression leading to
NEW DIMENSIONS IN ANTI-AGING BENEFITS
IBR-Snowflake® is shown to effectively inhibit the contraction of muscle cells (in vitro), smoothing the skin and reducing wrinkles (in vivo), thereby could be a substitute to Botox™.
Leucojum aestivum bulb extract is part of the anti aging technology named DORMINs of IBR that captures and transfers flower bulbs dormancy and rejuvenation to skin. Flower bulbs go dormant through the winter like "beauty sleep" to allow beautiful rejuvenated blossom in the spring. The IBR anti-aging technology via implementation of DORMINs features slowdown of skin aging as a result of slowing down cell proliferation thereby preserving the telomers, preserving youth cell capital and improving skin appearance. Slowing down proliferation rate of the skin cells, based on the Hyflik limit theory of aging, may extend the life span of the cells and thereby slowdown skin aging.
IBR-Snowflake® (Leucojum aestivum bulbs extract) was found also to increase the natural defense of the skin through increase expression of the anti oxidant enzyme Super Oxide Dismutase (SOD). All in addition to its clinically proven effect of reducing wrinkles and fine lines appearance.
IBR-Snowflake®, Leucojum aestivum bulb extract thus provides a new dimension and approach to anti-aging addressing skin aging from various fronts which may result in wrinkles reduction, age spots reduction and the main signs of aging skin offering product formulators novel and natural-based strategies for advanced skin care.
for more, please contact us at: ibr-marketing@ibrweb.com
www.ibrweb.com
The information we present is based on data we believe to be reliable. It is intended only as a guide for use at the user's discretion and responsibility. It cannot be taken as a license to apply for, or infringe on any patents