Display date (DD/MM/YYYY) 13/04/2012
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antioxidants, radical scavengers
ROVI Cosmetics Launches Dermoprotectyl® Cellular Active for Sun Care Applications
Dermoprotectyl® Cellular Active Offers Dual Action Sun Protection
SCHLÜCHTEM, GERMANY. (April 13, 2012) – ROVI Cosmetics, an Air Products company, will launch its new Dermoprotectyl® cellular active at In-Cosmetics 2012 in Barcelona, Spain for the European marketplace. Dermoprotectyl® cellular active is an innovative sun protection active that provides both a first line of protection through UV filters affixed to the skin surface and a second line of defense through antioxidants delivered deep into the skin.
Prolonged sun exposure is well-known as a culprit in the formation of free radicals, which can lead to changes in skin cell’s DNA, collagen and elastin tissue, and pigmentation. Sunscreens offer some protection by blocking UV rays but may neglect to counter the effects of visible and infrared sunlight that can also generate free radicals. Conventional sunscreens can also raise concerns related to absorption of sunscreen filters into the skin.
Dermoprotectyl cellular active meets these challenges by providing a dual-action technology that maintains UV filters affixed to the skin surface while delivering antioxidants deep into the skin where they can counteract free radicals. The material has been shown to provide a high degree of free radical protection as well as to retain UV protection across multiple water immersions better than conventional UV filters.
“Effective sun protection is increasingly being acknowledged as playing an important role from a beauty as well as healthcare perspective, and our new Dermoprotectcyl cellular active can help consumers achieve a comprehensive and effective level of protection” said Solomon Lemma, Global Business Manager for Personal Care.
Dermoprotectyl cellular active is the latest ingredient under ROVI’s Cellular Actives™ product family, which utilizes advanced and multifaced delivery technologies to address defined and consumer-desired performance attributes. Other solutions under the product family include Aquafill™ for wrinkle reduction, Epiprotectyl® UV for protecting hair against sun damage, Herbapurifine™ for skin purification , ProContour™ for cellulite reduction, Unitone™ for skin depigmentation, and Vivendin™ for skin cell longevity .
Schlüchtern, Germany-based ROVI Cosmetics is an established leader in the development of cosmetic actives and delivery systems for the personal care industry. It was acquired by Air Products in February 2012.
Air Products (NYSE:APD) provides atmospheric, process and specialty gases; performance materials; equipment; and technology. For over 70 years, the company has enabled customers to become more productive, energy efficient and sustainable. More than 18,000 employees in over 40 countries supply innovative solutions to the energy, environment and emerging markets. These include semiconductor materials, refinery hydrogen, coal gasification, natural gas liquefaction, and advanced coatings and adhesives. In fiscal 2011, Air Products had sales of $10.1 billion. For more information, visit www.airproducts.com.
NOTE: This release may contain forward-looking statements within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s reasonable expectations and assumptions as of the date of this release regarding important risk factors. Actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors not anticipated by management, including risk factors described in the Company’s Form 10K for its fiscal year ended September 30, 2011.