Top Tips For Exhibiting

• Complete your catalogue entry

  Your 100 word catalogue entry will be taken from the information showing on the website under your company profile. The contact details and the product categories will also be taken from this page and printed in the catalogue.
  
  Benefits: 
  - Only enter your details into the website once
  - Alter your details any time up until the deadline, and that is what will be printed
    
  What to do: 
  Amend your profile and contact details in the Exhibitor Portal (you will need the email address and password to login).
  To check what is showing currently, click on your company name in the Exhibitor Directory.

  Add your logo to your catalogue entry for 225 Euros. Contact Melissa Winters on +44 (0)1462 420 009 or email melissa@showtimemedia.co.uk

  Deadline: 
  Friday 1 March

  PLEASE NOTE: Sharing Companies registered under Option 3 will only have their contact details and stand number included in the catalogue (i.e. no profile).

• Use your exhibitor internet listing

  Post a huge amount of information up on the in-cosmetics website such as company details, brochures, products, videos and much more...
  
  Benefits: 
  - Draw the right visitors to your stand looking for your products
  - Have your products seen by thousands of visitors prior to the show
  - Encourage visitors to get in touch with you prior to in-cosmetics
    
  What to do: 
  Take full advantage by going through each of the options listed in the Exhibitor Portal.

  Deadline:
  ASAP
  
  * PLEASE NOTE: Companies whether main standholders or sharing companies that have not paid for the enhanced internet listing will only receive a basic listing of their contact details. The enhanced listing costs 438 Euros +tax, contact Maria Lobue for more information.
  

• Notify us if you have any stand sharers [FREE*]

  If you have another company sharing your stand, do please let us know and fill out the Sharing Companies Form in the Exhibitor Portal.
  
  Benefits: 
  - Increased promotion for your sharing companies with their name on the exhibitor list
  - Recognition of the regional brand/supplier will bring more visitors to your stand
    
  What to do: 
  - Go to the Exhibitor Portal to register your Sharing Companies
  - Read more information on sharing companies
  
  Deadline: 
  Friday 9 March
  
  [*Free if sharing company has basic internet listing.]
  

• Use the show logo/banners [FREE]

  Maximise your pre-show promotion by using the show logo or banners.

  Put them on your website, on advertising and on your email signatures so customers and prospects know you will be at in-cosmetics 2012.
  
  Benefits: 
  - Ensure customers can not fail to know you will be at in-cosmetics
  - Personalise the banner by adding your stand number
  - Animated banners are more likely to be clicked on
    
  What to do: 
  Download web or print quality logos and banners here
  
  Deadline: 
  ASAP

• Invite your customers [FREE]

  Research has shown that 83% of the most successful companies at exhibitions were the ones that took the trouble to invite their prospects and customers before the show.
   
  in-cosmetics offers 2 free ways for you to invite your customers:
   
  1. Online Personalised Invitation
  Simply click here and enter:
  Showcode: inc12
  Exhibitor code: Email Danielle Wolstencroft for yours

  Follow the instructions to 1. upload your logo at the top of the online registration page 2. add your company web address 3. create a message inviting visitors to your stand.

  Your personalised link to the registration page will appear at the bottom of the instructions page.

  How to use:
  - Include your invitation link in logos, banners, emails, letters and on your website
  - Visitors are more likely to visit your stand if they have been invited by you
  - See how many people have registered through your invitation
  
  Deadline:
  In order to give visitors time to plan their visit we recommended using your personalised link before 12 March.
  
  ---------------------------------------------------------------------------------------------------------------

  2.  Printed Invitations [100 FREE]
   - A double-sided invitation to register to the show (210 x 110)
   - Branded with your company name, stand number and personalised link
   - In English & Spanish
  
  View 2011 example
  
  The first 100 invitations are free. Further invitations can be ordered (in batches of 100), but there will be an additional cost. 

  Benefits:
  Personally invite customers and build on your relationship with them. 

  What to do:
  ORDER FORM NOW CLOSED
  
  Deadline:
  10 February
  
  * If you ordered printed invitations (deadline now passed) these will be with you at the beginning of March
  

• Let your network know you are exhibiting at in-cosmetics [FREE]

  Social media has opened opportunities for individuals and companies to communicate and engage easily, instantly and cost-effectively with customers, prospects, industry experts, press and associations to build networks and reach people that may never have been possible.

  Options are wide but we recommend starting with:

  Linkedin
  - Join the in-cosmetics group
  - Create a profile

  Twitter
  - Follow the in-cosmetics group
  - Get yourself started

  Facebook
  - ‘Like’ the in-cosmetics Group page
  - Get yourself started

  Benefits:
  - FREE communication
  - Up to the minute information can be communicated
  - Easy to create new contacts and business openings
  - Simple to way to get you message out fast to a wide audience

  What to do:
  Make sure that you add your social media links to your exhibitor profile on the in-cosmetics website so visitors can join your networks. Do this in the Exhibitor Portal.
  
  Why use social media? Find out how to use these social media options effectively and gather top tips to promote your company and your presence at in-cosmetics events.

• Stand out from the crowd with promotional opportunities

  Stand out from your competitors and grab the attention of visitors. We've got opportunities before the show and at the show, online and in print. There is something for all budgets and objectives - and if you've got your own ideas then simply call the team to discuss them.
  
  Benefits:
   - Raise awareness of your brand
   - Increase your profile before / at the show
   - Direct visitors to your stand

  What to do:
  Find out more details
  Contact your local representative
  

• Get your PR in the industry Press [FREE]

  Benefits:
   - Editorial coverage is usually free
   - Increased promotion of your products
   - Increase visitors' awareness of your products and stand at in-cosmetics

   What to do:
  1. The in-cosmetics PR team always want to know your latest news and what you will be displaying at the show, so that we can highlight it to visitors, absolutely FREE!
  - Send your press releases to the in-cosmetics PR team to include in show articles
  - Add the PR team to your press list: in-cosmetics@stormcom.co.uk
  - Fill in the Press Questionnaire [Deadline: 27 Jan]

  2. Contact the trade publications direct
  Don't forget that many editorial deadlines can be up to 3 months prior to the show, so make sure you plan well in advance.

  3. Email Digital Press Packs to the in-cosmetics PR Team
  This year we are operating a "Sustainable Press Office" and are asking all exhibitors to provide us with their press packs electronically. We will ensure that it is all transferred onto memory sticks and given to journalists. Please send all the information electronically to in-cosmetics@stormcom.co.uk

  More:
  - Download the PR Tips and Advice document
  - Contact the in-cosmetics PR team on +44 (0)20 7240 2444 or email: in-cosmetics@stormcom.co.uk

• Maximise editorial/advertising opportunities in the in-cosmetics publications

  There are many opportunities to get editorial and advertising coverage before and at the show in the in-cosmetics Show Preview and Show Catalogue so why not add the producers (Showtime Media) to your press lists and discuss advertising opportunities with them.
   
  Benefits:
   - Maximum exposure of your products and brand before the event in the Show Preview posted to 12,000 cosmetics professionals
   - Great opportunities to keep your message in front of visitors with advertising in the Catalogue

  What to do:
  Editorial - Add Luke Murphy to your press lists: editorial@showtimemedia.com
  Advertising - Contact Melissa Winters on +44 (0) 1462 420 009 or email melissa@showtimemedia.co.uk

  Download the Media Pack [PDF] and the Artwork Specifications [PDF] 

• Collect and manage your sales leads

  Don't worry about collecting and keeping all those business cards safe. A scanner allows you to capture all the visitors' contact details in one swipe of their badge. At the close of each exhibit day, just return your scanner to the Lead Management Service Desk in the main Registration area.
   
  Benefits:
  - The most effective way to collect and manage your sales leads thus maximising your show time
  - Qualify leads: use personalised barcodes to instantly assign detail to your captured lead. Dealing with leads quickly and accurately vastly improves conversion rates.
  - Easy access and download: access your leads from the first day of the show. Your data is stored and easily accessed within your Melville Lead Manager account. Leads can be downloaded into multiple formats.
  - Manage leads: you will receive a password to your Melville Lead Manager account. This simple yet dynamic on line tool allows your organisation to view, track, filter and store your leads.
  - Maximise return: No more lost sales opportunities...long sales enquiry forms... labour intensive data inputting. You can get in touch with your customers from day one of the show.

  
  * The cost of a Scanner is £220 for the duration of the show. Additional Scanners can be ordered at a cost of £85.00 each.
   
  What to do:
  - Complete the order form [PDF]
  - Order direct: email: es@melville.co.uk, tel: +44 (0) 800 298 3964

  Deadline:
  If you wish to be invoiced you need to order in time for payment to be received prior to the show.
  If you wish to pay by Credit or Debit Card then you can order right up to the start of show.