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Marketing Trends

This year’s marketing trends presentations included the latest data, analysis and industry insight from leading research companies and agencies.

Download the presentation you are interested in by clicking on the session and then the 'Documents' tab or request the presentation from the email address provided.

Imogen Matthews has writen several articles on the latest marketing trends in the beauty and personal care industry. Read her review of the in-cosmetics Marketing Trends.

Read Imogen's latest articles:

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Marketing Trends

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  • Premium Beauty Trends

    17 Apr 2013, 17:00 - 17:45, Marketing Trends Theatre

    Premium Beauty Trends including: -The Niche Brand Explosion -Targeting the Over 50s: the Forgotten Demographic

    Language:
    English

    Updated 1 month ago

  • Water & Biology - New perspectives in skin care innovation

    17 Apr 2013, 13:45 - 14:45, Marketing Trends Theatre

    Water is the original and vital medium of most cellular activities. Discovering active waters with precious composition, sourcing new molecules from rich...

    Language:
    English

    Updated 1 month ago

  • Water management and global efficiency

    16 Apr 2013, 13:45 - 14:45, Marketing Trends Theatre

    The impact of water use is slowly but surely becoming the new number one indicator to watch on the sustainable dashboard.Adopting a serious water management...

    Language:
    English

    Updated 1 month ago

  • Niche brands: Formula for success

    18 Apr 2013, 12:30 - 13:15, Marketing Trends Theatre

    What is the secret of a successful niche market? What mistakes can be avoided right from the start? These and other key questions will be answered by Rebecca...

    Language:
    English

    Updated 1 month ago

  • Fragrance in Cosmetics

    17 Apr 2013, 09:30 - 13:00, Marketing Trends Theatre

    A series of presentations looking at the latest trends, regulations and formulation challenges in the fragrancing of cosmetics products.Official...

    Language:
    English

    Updated 1 month ago

  • Global beauty ingredients: new strategic segments for growth

    16 Apr 2013, 10:30 - 11:15, Marketing Trends Theatre

    The presentation will provide an overview of the global ingredients market and further explore a regional analysis focusing on the question of where mature...

    Language:
    English

    Updated 3 months ago

  • Talking about my generation: The marketing challenges presented by an ageing population

    18 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    In Europe, the over-50s account for more than 40% of the adult population. This percentage rises each year as the population continues to age.   This...

    Language:
    English

    Updated 3 months ago

  • Beauty trends & inspiration: What's next from Asia?

    18 Apr 2013, 11:30 - 12:15, Marketing Trends Theatre

    From whitening to BB/CC creams, TCM ingredients or foamy and jelly textures, Asian markets are providing new sources of inspiration and new development...

    Language:
    English

    Updated 3 months ago

  • Sourcing from the sea: Opportunities and sustainability challenges

    18 Apr 2013, 13:45 - 14:45, Marketing Trends Theatre

    The search for new cosmetic ingredients is leading many formulators and product developers to look to the sea and oceans. Although marine ingredients provide...

    Language:
    English

    Updated 3 months ago

  • Mood cosmetics

    18 Apr 2013, 09:45 - 10:30, Marketing Trends Theatre

    As global consumers look to take an increasingly holistic approach to their beauty regimes - whereby they manage their appearance in conjunction with how they...

    Language:
    English

    Updated 3 months ago

  • Beauty drinks, mix-it-yourself, sustainability: The role of water in beauty trends & innovation

    17 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    From products formulated with interesting water sources such as glaciers and lagoons over mix-it-yourself products that require the addition of water to the...

    Language:
    English

    Updated 3 months ago

  • E-Commerce's final frontiers: Impulse and curation

    17 Apr 2013, 16:00 - 16:45, Marketing Trends Theatre

    Whilst price and variety have been the primary drivers of growth in internet retailing over the last decade, the next decade is likely to focus on other areas....

    Language:
    English

    Updated 3 months ago

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