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Marketing Trends

This year’s marketing trends presentations included the latest data, analysis and industry insight from leading research companies and agencies.

Download the presentation you are interested in by clicking on the session and then the 'Documents' tab or request the presentation from the email address provided.

Imogen Matthews has writen several articles on the latest marketing trends in the beauty and personal care industry. Read her review of the in-cosmetics Marketing Trends.

Read Imogen's latest articles:

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Marketing Trends

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  • A cosmetic chemist's guide to the internet

    16 Apr 2013, 16:00 - 16:45, Marketing Trends Theatre

    The role of the cosmetic scientist is moving beyond the management of notebooks and chemicals into the technological capabilities of the computer. If one is...

    Language:
    English

  • Beauty drinks, mix-it-yourself, sustainability: The role of water in beauty trends & innovation

    17 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    From products formulated with interesting water sources such as glaciers and lagoons over mix-it-yourself products that require the addition of water to the...

    Language:
    English

  • Beauty trends & inspiration: What's next from Asia?

    18 Apr 2013, 11:30 - 12:15, Marketing Trends Theatre

    From whitening to BB/CC creams, TCM ingredients or foamy and jelly textures, Asian markets are providing new sources of inspiration and new development...

    Language:
    English

  • Beauty trends 2014 and beyond – From lifestyles to cosmetics concepts

    18 Apr 2013, 10:45 - 11:15, Marketing Trends Theatre

    Do you believe beauty trends are influencing your decision to buy a cosmetic product? What are the relevant beauty trends for 2014? In which direction will ...

    Language:
    English

  • E-Commerce's final frontiers: Impulse and curation

    17 Apr 2013, 16:00 - 16:45, Marketing Trends Theatre

    Whilst price and variety have been the primary drivers of growth in internet retailing over the last decade, the next decade is likely to focus on other areas....

    Language:
    English

  • Fragrance in Cosmetics

    17 Apr 2013, 09:30 - 13:00, Marketing Trends Theatre

    A series of presentations looking at the latest trends, regulations and formulation challenges in the fragrancing of cosmetics products.Official...

    Language:
    English

  • Global beauty ingredients: new strategic segments for growth

    16 Apr 2013, 10:30 - 11:15, Marketing Trends Theatre

    The presentation will provide an overview of the global ingredients market and further explore a regional analysis focusing on the question of where mature...

    Language:
    English

  • Make-up trends

    16 Apr 2013, 12:30 - 13:15, Marketing Trends Theatre

    Against a backdrop of on-going global economic instability, the make-up category is proving to be somewhat of a ‘sweet spot’ of opportunity in the personal...

    Language:
    English

  • Mood cosmetics

    18 Apr 2013, 09:45 - 10:30, Marketing Trends Theatre

    As global consumers look to take an increasingly holistic approach to their beauty regimes - whereby they manage their appearance in conjunction with how they...

    Language:
    English

  • Niche brands: Formula for success

    18 Apr 2013, 12:30 - 13:15, Marketing Trends Theatre

    What is the secret of a successful niche market? What mistakes can be avoided right from the start? These and other key questions will be answered by Rebecca...

    Language:
    English

  • Premium Beauty Trends

    17 Apr 2013, 17:00 - 17:45, Marketing Trends Theatre

    Premium Beauty Trends including: -The Niche Brand Explosion -Targeting the Over 50s: the Forgotten Demographic

    Language:
    English

  • Rethinking beauty: Exploring new growth models

    16 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    As the beauty industry gears up for another challenging year of economic uncertainty, companies must offer the right mix of quality and value and look beyond...

    Language:
    English

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