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Marketing Trends

This year’s marketing trends presentations included the latest data, analysis and industry insight from leading research companies and agencies.

Download the presentation you are interested in by clicking on the session and then the 'Documents' tab or request the presentation from the email address provided.

Imogen Matthews has writen several articles on the latest marketing trends in the beauty and personal care industry. Read her review of the in-cosmetics Marketing Trends.

Read Imogen's latest articles:

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Marketing Trends

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  • Mood cosmetics

    18 Apr 2013, 09:45 - 10:30, Marketing Trends Theatre

    As global consumers look to take an increasingly holistic approach to their beauty regimes - whereby they manage their appearance in conjunction with how they...

    Language:
    English

  • Beauty trends 2014 and beyond – From lifestyles to cosmetics concepts

    18 Apr 2013, 10:45 - 11:15, Marketing Trends Theatre

    Do you believe beauty trends are influencing your decision to buy a cosmetic product? What are the relevant beauty trends for 2014? In which direction will ...

    Language:
    English

  • Beauty trends & inspiration: What's next from Asia?

    18 Apr 2013, 11:30 - 12:15, Marketing Trends Theatre

    From whitening to BB/CC creams, TCM ingredients or foamy and jelly textures, Asian markets are providing new sources of inspiration and new development...

    Language:
    English

  • Niche brands: Formula for success

    18 Apr 2013, 12:30 - 13:15, Marketing Trends Theatre

    What is the secret of a successful niche market? What mistakes can be avoided right from the start? These and other key questions will be answered by Rebecca...

    Language:
    English

  • Sourcing from the sea: Opportunities and sustainability challenges

    18 Apr 2013, 13:45 - 14:45, Marketing Trends Theatre

    The search for new cosmetic ingredients is leading many formulators and product developers to look to the sea and oceans. Although marine ingredients provide...

    Language:
    English

  • Talking about my generation: The marketing challenges presented by an ageing population

    18 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    In Europe, the over-50s account for more than 40% of the adult population. This percentage rises each year as the population continues to age.   This...

    Language:
    English

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