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Marketing Trends

This year’s marketing trends presentations included the latest data, analysis and industry insight from leading research companies and agencies.

Download the presentation you are interested in by clicking on the session and then the 'Documents' tab or request the presentation from the email address provided.

Imogen Matthews has writen several articles on the latest marketing trends in the beauty and personal care industry. Read her review of the in-cosmetics Marketing Trends.

Read Imogen's latest articles:

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Marketing Trends

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  • Global beauty ingredients: new strategic segments for growth

    16 Apr 2013, 10:30 - 11:15, Marketing Trends Theatre

    The presentation will provide an overview of the global ingredients market and further explore a regional analysis focusing on the question of where mature...

    Language:
    English

  • What's on the horizon for Beauty 2020

    16 Apr 2013, 11:30 - 12:15, Marketing Trends Theatre

    The presentation will forecast the beauty world in 2020 by looking at which directions the beauty industry is going. It will be illustrated with the latest...

    Language:
    English

  • Make-up trends

    16 Apr 2013, 12:30 - 13:15, Marketing Trends Theatre

    Against a backdrop of on-going global economic instability, the make-up category is proving to be somewhat of a ‘sweet spot’ of opportunity in the personal...

    Language:
    English

  • Water management and global efficiency

    16 Apr 2013, 13:45 - 14:45, Marketing Trends Theatre

    The impact of water use is slowly but surely becoming the new number one indicator to watch on the sustainable dashboard.Adopting a serious water management...

    Language:
    English

  • Rethinking beauty: Exploring new growth models

    16 Apr 2013, 15:00 - 15:45, Marketing Trends Theatre

    As the beauty industry gears up for another challenging year of economic uncertainty, companies must offer the right mix of quality and value and look beyond...

    Language:
    English

  • A cosmetic chemist's guide to the internet

    16 Apr 2013, 16:00 - 16:45, Marketing Trends Theatre

    The role of the cosmetic scientist is moving beyond the management of notebooks and chemicals into the technological capabilities of the computer. If one is...

    Language:
    English

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