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Marketing Trends

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Imogen Matthews has writen several articles on the latest marketing trends in the beauty and personal care industry. Read her review of the in-cosmetics Marketing Trends.

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Marketing Trends

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  • Opportunities in Skin Care: Exploring Specialty Actives

    17 Apr 2012, 10:30 - 11:15, Marketing Trends Theatre

    In the specialty actives market, consumers are often the trend-setters. A growing consumer understanding of active ingredients in personal care products driven...

    Language:
    English

  • in-focus "Solar Beauty" Panel Discussion: E-communication - A Major Challenge in Sun Protection

    17 Apr 2012, 11:45 - 12:45, Marketing Trends Theatre

    In the age of web 2.0, how to manage consumer information on sun-protection and deal with wide-spread misconceptions will be covered in this presentation plus...

    Language:
    English

  • Sense About Science: The Role of Marketing in Clinical Trials & the Impact on Consumer (Mis-) Understanding

    17 Apr 2012, 13:15 - 14:00, Marketing Trends Theatre

    As judged in the press and social media today’s consumers are not easily influenced by cosmetic product claims. The international legal requirement that active...

    Language:
    English

  • Men’s Toiletries - The Slumbering Giant - How To Awaken It?

    17 Apr 2012, 14:30 - 15:15, Marketing Trends Theatre

    At that kiss from the princess, the slumbering prince opened his eyes, wakening from his long long sleep, and seeing the princess beside him, murmured: “Oh,...

    Language:
    English

  • Natural & Organic Cosmetic Brand Naturalness Ratings

    17 Apr 2012, 15:45 - 16:30, Marketing Trends Theatre

    For the presentation and to find out more contact services@organicmonitor.com The popularity of natural and cosmetics is making a number of brands make...

    Language:
    English

  • Awards Ceremony

    17 Apr 2012, 18:00 - 20:00, Marketing Trends Theatre

    in-cosmetics has partnered with Cosmetics & Toiletries magazine to run the Innovation Zone Best Ingredient Awards at in-cosmetics. The Innovation Zone Best...

    Language:
    English

  • Solar Logic: Innovation and Insight in Sun Protection

    18 Apr 2012, 09:45 - 10:30, Marketing Trends Theatre

    A new dawn for sun care. From nanotechnology and new regulations to DNA repair and vitamin D deficiency the sun care category is one of the most cutting edge...

    Language:
    English

  • in-focus "Solar Beauty" Panel Discussion: Exploring the Future of Nano Protection

    18 Apr 2012, 11:00 - 12:00, Marketing Trends Theatre

    Question: nano-particles have been responsible for the most recent breakthrough innovation in sun-protection. However, they have raised concerns among...

    Language:
    English

  • Future M&A Trends and Drivers Across the Personal Care Value Chain

    18 Apr 2012, 12:30 - 13:15, Marketing Trends Theatre

    For the presentation and to find out more contact Eric.Vogelsberg@klinegroup.com Some companies experienced a slowdown in deal flow and pipeline building...

    Language:
    English

  • Exploring Paradigm Shifts in Global Beauty

    18 Apr 2012, 13:45 - 14:30, Marketing Trends Theatre

    The beauty industry has entered another year of uncertainty, with global economic growth far from stable. While the pursuit for luxury beauty has remained...

    Language:
    English

  • How to Translate Future Trends into Innovation for Raw Materials Suppliers

    18 Apr 2012, 15:00 - 15:45, Marketing Trends Theatre

    Future-Touch translates future trends into innovation. Being successful in the future starts with understanding the future; once you understand the future you...

    Language:
    English

  • Niche Brands Building for Success

    18 Apr 2012, 16:15 - 17:15, Marketing Trends Theatre

    Live interviews conducted by Angelika Meiss, Editor-in-chief at COSSMA. Including, Magda Villalonga, General Manager, Alqvimia and Sebastian Pole, Ayurvedic...

    Language:
    English

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