Innovation Zone - in-cosmetics

Previous show visitors have described the Innovation Zone as the perfect place to gain inspiration for new product launches. It displays the latest products to hit the market and those that are exclusively launched at the show.

This year’s Innovation Zone is one not to be missed! It will feature all of the below.

In association with:

Latest Ingredients Launches

Discover 70+ latest ingredients launched in the industry and where to meet new suppliers to find inspiration for your products development.

Exhibitors with new products include Mibelle Biochemistry, Vivimed Labs, Rhodia, Cosmetochem, Kobo Products and many more.

Ingredients under the in-focus theme of Solar Beauty will be highlighted in this area.

Ingredient Demonstrations

Find out how to apply ingredients to your formulations by attending the demonstrations taking place daily.

There will be a 30 minute demonstration from a number of exhibiting companies.

View the demonstration schedule

To book a demonstration contact your local sales agent (only available to exhibitors)

Suncare: East vs West

Mintel Beauty & Personal Care show how ingredients, packaging and claims in suncare differ in the East and West. Don’t miss this opportunity to see, touch and test the latest concepts from mass market and prestige beauty brands.

Read Mintel's latest article

Mintel's beauty analysts will offer interactive product demonstrations daily:

Tuesday, 17 April: 11:00 - 11:30 & 16:00 - 16:30
Wednesday, 18 April: 11:00 - 11:30 & 16:00 - 16:30
Thursday, 19 April: 11:00 - 11:30 & 15:00 - 15:30

Nica Lewis from Mintel Beauty & Personal Care will also present at the Marketing Trends on 'Solar Logic: Innovation and Insight in Sun Protection'.

Best Ingredient Award

The Award is given to honour the development of a novel active or functional ingredient that combines innovative science and product features in a way that demonstrates substantial benefits to manufacturers and to end-users when compared with existing ingredients.

Winners will be announced at the in-cosmetics Award Ceremony on 17 April (18.00 - 20.00) where Cosmetics & Toiletries will also present their R&D Awards. All attendees to in-cosmetics 2012 are invited to attend.

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