Mark Whalley is a Senior Analyst for Datamonitor’s Consumer Packaged Goods business unit. Mark joined the company in 2008, and since then has authored numerous reports across the entire consumer packaged goods landscape. His primary focus has been on the difference between the attitudes and behavior of consumers, providing insight into issues such as skincare trends and nutricosmetics. In addition to this, his comments and analysis have featured in a number of publications including the Financial Times and The Wall Street Journal. He has also appeared on-air for broadcasters such as CNBC and Bloomberg.