Marketing Trends

Marketing Trends at in-cosmetics Global

  • Media Partner

  • These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, and research data. They are delivered by leading research companies, brands big & small and consultancies.

    Download the marketing trends presentations 2018

  • 10:15 - 11:00

    Health living and the new face of healthy ageing

    The pursuit of healthier lifestyles is transforming stereotypes about ageing across all demographics. Recognition of prevention is paramount throughout all life stages. Supporting consumers to optimize their healthy years requires intuitive products and sensitive marketing to engage the young, the old and the age-agnostic ‘ageless’ generation.

    Speaker: Kseniia Galenytska, Senior Analyst Beauty and Fashion, Euromonitor International

    11:15 - 12:00

    Consumers: the acceleration factor for Innovation in the beauty industry

    Cosmetic companies face many challenges when innovating quickly and on a long-term basis. Usually, they play their game in a highly competitive field built on increasing expectations and shorter time-to-market. In order to overcome those challenges, some innovative firms have found a solution: they approach their consumers in a new way, including them at each key stage of the project, so that they act as collaborators in the product development.

    Paula Cardoso, Head of Innovation Acceleration, Bloomoon
    Houda Lazaar, Innovation Business Developer, Bloomoon

    12:15 - 13:00

    Trends and opportunities across the global haircare landscape

    The haircare space represents a highly dynamic landscape for innovation as consumers place greater importance on the health of the hair perceived as important as the skin in terms of appearance. Interest in more complex and sophisticated products and routines is growing creating new opportunities for elaborate multi-step and skin-care inspired offerings.

    Speaker: Iliyana Mesheva, Associate Analyst, GlobalData

    13:15 - 14:00

    Is the beauty industry doing enough to engage men?

    As the beauty industry adapts to significant change amongst users, brands and marketing channels, the ‘usual’ male grooming consumer stereotypes are being challenged. What behaviours and attitudes underpin the emerging trends in male grooming that are opening up new opportunities for brands? How can the beauty industry develop more compelling and relevant strategies for male consumers of all ages?

    Speaker: Louise Barfield, Head of Marketing, Two by Two

    14:15 - 15:00

    Are Indie brands still worth the hype?

    Indie beauty brands are assumed to be more creative and innovative than global players. But does this still hold true with the countless number of brands currently flooding the market? And what are the challenges as well as opportunities involved in creating Indie brands? Find out more at this roundtable and expect a lively expert discussion.

    Moderator: Angelika Meiss, Senior Editor, COSSMA
    Camilla Marcus-Dew, Co-Founder, The Soap Co.
    Zeze Oriaikhi-Sao, Founder, MALEE
    Nick Vaus, Partner and Creative Director, DewGibbons + Partners

    15:15 - 16:00

    Future outlook: Spring summer 2019 beauty concepts

    Spring Summer 2019 is about “Crossroads,” a period of observation and cogitation amid the rapid changes in today’s world. Explore two stories from this season and how to leverage them into successful ingredients and products.

    Speaker: Michael Nolte, Creative Director, BEAUTYSTREAMS

    16:15 - 17:00

    The (Silk) Road less travelled - How western beauty brands can access the Chinese market

    A lot of small and medium sized beauty brands don’t realise that the new rules for cross border e-commerce with China mean that they can enjoy sales growth without prohibitive regulatory issues. Attend this presentation to understand the size of the China opportunity, understand the commercial rules for personal import/small package purchase of foreign goods and much more.

    Speaker: Helen Miller, Founder, Helen Miller Consulting Ltd

    17:15 - 18:00

    How to be social media savvy for a beauty launch

    This presentation will focus on the key factors of using social media and its best opportunities for reaching and resonating with an audience. From tone of voice to influencer marketing, take note of the essential tips for a successful launch.

    Speaker: Sean Singleton, Managing Director, Your Favourite Story

    10:15 - 11:00

    Colour cosmetics: seasonal trends & influences

    Colour cosmetics is one of the quickest movers in terms of innovation, and the most demanding in terms of changing fashions and new consumer needs. Mintel presents a run-down of the emerging trends and micro trends you need to know about right now, as well as the latest technology advancements that are set to change the industry, and how to take advantage of the evolving vlogging scene to ensure your brand always stands out from the crowd.

    Speaker: Charlotte Libby, Senior Beauty Analyst, Mintel

    11:15 - 12:00

    DIY beauty – Niche trend or market changer?

    In recent years with the global mega trends of craft, personalisation and sustainability DIY Beauty is making a comeback, being disruptive & creating a category. But is it still niche irrelevant tinkering or is it set to change the Beauty industry and market? In this presentation you will find out the key trends in in the global DIY Beauty market including the projection for the DIY Beauty category in a saturated marketplace and much more.

    Speaker: Jo Chidley, 'Flounder', Beauty Kitchen

    12:15 - 13:00

    New claims in skincare: anti-pollution and probiotic ingredients

    With increasing urban population, alarming pollution levels and growing number of skin conditions, an incipient awareness about holistic health and well-being is germinating. Consumers are looking for products that boost the body's own defences and help them to feel more connected to nature.

    Speaker: Maria Coronado Robles, Senior Ingredients Analyst, Euromonitor International

    13:15 - 14:00

    The new beauty behaviors

    This session will take a deep dive on two key beauty themes for 2020; Own It and Create It, showing how consumers' beauty aspirations and behaviors are shifting through direct insights from global early adopters. It will show how consumers are reclaiming, exploring, and enhancing their identity and what opportunities and pitfalls this will create for beauty brands in the future.

    Speaker: Mariel Brown, Director of Futures, Seymourpowell

    14:15 - 15:00

    Natural cosmetics market: Trends update & future projections

    This presentation gives an update on the global market for natural & organic cosmetics, highlighting major trends and developments. What market trends and competitive developments are occurring? What regions are showing the highest growth rates? How are standards and certification schemes evolving? Predictions will be given for the future growth of this market.

    Speaker: Amarjit Sahota, Founder & President, Ecovia Intelligence

    15:15 - 16:00

    Athleisure: blurring boundaries in fashion, fitness, and beauty

    The evolving perception of working-out as an activity to be enjoyed rather than a chore is revolutionizing the way consumers view beauty products. This presentation will explore the consumer behaviors shaping this trend, and the resultant innovation opportunities for beauty brands keen to align their products with the needs of the active consumer and this on-trend lifestyle.

    Speaker: Lia Neophytou, Associate Analyst, GlobalData

    16:15 - 17:00

    Fragrance - key trends in cosmetic products

    With a focus on fragrance in personal care, this presentation will explore the importance of scents both from the brand and consumers perspectives.

    We’ll also look at how the fragrance houses capitalise on this through olfactive technologies, and take an overview on olfactory trends and opportunities across skincare, bath & body care.

    Speaker: Kim-Davy Hoeu, Director, KDH Concepts

    17:15 - 18:00

    Tiny bubbles: children’s toiletry brands today

    A visually rich presentation on the brand opportunities, trends and pitfalls in baby, toddler and children's toiletries. Discover the current brand landscape of baby and children's toiletries, how brands can enter the children’s toiletries market and what benefits there are in doing so and where the future opportunities lie for this market, including some future projections for growth.

    Speaker: Madelyn Postman, Managing Director, Leidar London

    Beauty around the WORLD day

    10:15 - 11:00

    European beauty trends

    In this presentation, Mintel will take a look at how consumers are demanding products tailored to their personal behaviour and tastes rather than just target them by traditional demographics; why beauty brands must be authentic and have purpose in their marketing campaigns and consumer engagement etc.

    Vivienne Rudd, Director of Innovation & Insight, Beauty & Personal Care, Mintel
    Andrew McDougall, Global Haircare Analyst, Mintel

    11:15 - 12:00

    Personal care ingredients in North America: Where is the market headed

    This presentation will give an overview of the market of ingredients in North America, and focus on singularities compared to another key region globally: Europe. Key trends and drivers will be explored as well as the competitive landscape analysed.

    Speaker: Nikola Matic, Director (Chemicals & Materials), Kline & Company

    12:15 - 13:00

    What’s up from Asia & what’s next from Asia

    An overview of what made the Asian beauty so successful and so inspiring versus what’s coming up and what could be the next.

    Asian cosmetics from Korea, Japan or China not only promote specific beauty ideal, claims & routine, they also emphasize very different textures and experiences for the highest customer’s benefits. This presentation will give some inspirational & innovative working directions to R&D people as well as Marketing ones to be one step beyond for product development and market answers.

    Speaker: Florence Bernardin, Founder, Information et Inspiration

    13:15 - 14:00

    Latin American beauty landscape

    Learn about the visionary socio cultural & beauty trends in Latin America that will impact your business & shape consumer desires in the next 2-3 years.

    Speaker: Pierre Bisseuil, Research & Future Insights Director, PeclersParis

    14:15 - 15:00

    Beauty in MEA – A to Z

    This engaging presentation will uncover some key consumer insights, beauty rituals, new product launches, retail channels & beauty social influencers but also explore the diversity of behaviours in MEA. Specific examples, from social media campaigns to new packaging formats will be shared.

    Vatsala Rathore, Associate Director, Butterfly London
    Megan Powell, Consultant, Butterfly London

    15:15 - 16:00

    Roundtable discussion - Beauty around the world with Cosmetics Design

    The Cosmetics Design team will be bringing you the key trends from around the world that are currently driving the cosmetics and personal care market. The presentation will be divided into three core segments, focusing on both the similarities and differences in the Americas, Asia-Pacific and European markets.

    Lucy Whitehouse, Editor, Cosmetics Design Europe
    Deanna Utroske, Editor, Cosmetics Design USA
    Simon Pitman, Senior Editor, Cosmetics Design Asia

  • What else is happening?

    As well as Marketing Trends presentations there are many other features of in-cosmetics Global to discover.

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    What else is happening?

    At the show we host a world-class educational programme with 100+ hours of free sessions to attend, as well as the highly popular scientific & regulatory workshops.

    education opportunities

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