Marketing Trends 2017

  • Marketing Trends at in-cosmetics Global 2017

    These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, and research data. They are delivered by leading research companies, brands big & small and consultancies.

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  • 10:15 - 11:00

    Winds of change: Reimagining growth in the global beauty industry

    Economic volatility and shifting consumption patterns are making the marketplace tougher to operate in. Industry players need to identify opportunity pockets to sustain healthy revenues.

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    Speaker: Nicholas Micallef, Euromonitor International

    11:10 - 12:05

    Brexit – What does this mean for the UK and EU cosmetics industry?

    CTPA will provide information and lead an expert panel on the implications of Brexit. The outcome of the EU Referendum resulted in major changes within the UK’s political parties, the Cabinet office and the structure of the civil service.

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    Moderator: Dr. Emma Meredith, CTPA
    Panellists:
    Anthony Robinson, CBI
    Dr. Chris Flower, CTPA
    Olivia Santini, CTPA

    12:15 - 13:00

    Spotlight on K-Beauty

    Join Mintel for this presentation which will focus on South Korean beauty trends exploring an insightful in-depth analysis of beauty, retail, and consumer trends in South Korea.

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    Speaker: Jane Jang, Mintel

    13:15 - 14:00

    How to use Digital to effectively launch your beauty products?

    This presentation will offer tips and tactics how to use digital to “growth hack” your beauty launch.

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    Speaker: Sean Singleton, Your Favourite Story

    14:15 - 15:00

    Permanence in a trending world

    How to formulate brand strategy and investment plans and how can brand owners generate interest and create stickiness with consumers?

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    Speaker: Herbie Dayal, KMI Brands Ltd

    15:15 - 16:00

    Colour cosmetics trends from Asia: From selfie make-up to healthy glowing look, where are the key players from Korea, Japan or China moving to?

    An Asian overview of the latest trends, richly illustrated with many key players’ product examples to foresee how Asia keeps influencing the cosmetics world.

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    Speaker: Fei Xu, Information & Inspiration

    16:15 - 17:00

    Niche roundtable

    In her international roundtable with 3 niche brand founders COSSMA editor Angelika Meiss will tackle the question “How to create a thriving niche brand”.

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    Moderator: Angelika MeissCOSSMA
    Panellists:
    Nitasha Buldeo, Organic Apoteke
    Larissa Laudenberger, Beauty Beee GmbH

    17:15 - 18:00

    Beauty forecasts that have been confirmed and what’s next for Autumn/Winter 18-19

    2 trends will be presented on this session: MINIMAL + and NORDIC SHAMAN

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    Speaker: Dominique Assenat, Peclers Paris

    10:15 - 11:00

    Global Beauty Trends 2017

    Don't miss Mintel's presentation, which investigates what these trends will mean for both consumers and brands in the year ahead.

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    Speakers:
    Charlotte Libby, Mintel
    Andrew McDougall, Mintel

    11:15 - 12:00

    Using Artificial Intelligence (AI) to enable consumers to look younger

    In this presentation, the speaker will present some of the key algorithms based on age prediction and how they can be adjusted by the app users to help them look younger.

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    Speaker: Anastasia Georgievskaya, Beauty.AI & RYNKL

    12:15 - 13:00

    Ingredient trends and innovation in sun protection

    Along with the increasing climate and environmental awareness, the trend toward health and wellness is driving the global sunscreen ingredients market.

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    Speaker: Maria Coronado Robles, Euromonitor International

    13:15 - 14:00

    Sustainability roundtable

    This new roundtable will discuss the major ways cosmetic and related firms are tackling sustainability.

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    Moderator: Amarjit Sahota, Ecovia Intelligence
    Panellists:
    Jayn Sterland, Weleda UK
    Chris Sayner, Croda

    14:15 - 15:00

    Beauty perception and social responsibility

    The beauty industry plays a huge role in shaping the perception of beauty in society. And that perception has a direct impact on women’s quality of life.

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    Speaker: Marie Alice Dibon, Alice Communications

    15:15 - 16:00

    Blurring boundaries between beauty, food and drink

    This presentation will explore the drivers behind this trend and resultant implications and opportunities for beauty brands and innovation.

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    Speaker: Jamie Mills, GlobalData

    16:15 - 17:00

    The booming skin care market – Skin care trends and the ingredients within

    This presentation will provide an overview of the global skin care ingredients and specialty actives market and focus on the type of ingredients and formulation technologies currently driving growth.

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    Speaker: Nikola Matic, Kline

    17:15 - 18:00

    The 3rd gender: Marketing blur - Opportunities for the cosmetic industry

    A visual presentation that gives understanding to the term marketing blur and comes with opportunities for launching products we already created.

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    Speaker: Antoinette van der Berg, Future-Touch

    10:15 - 11:00

    The complex world of Halal beauty

    Many players are entering this new lucrative and growing segment, but very few global corporate brands have found the key to truly resonate with an audience that obeys very different rules of engagement.

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    Speakers: Stephane Le Moullec & Megan PowellButterfly London

    11:15 - 12:00

    High-tech beauty continues to surprise: The trends on the exciting beauty devices market

    This presentation will introduce the market’s key growth drivers and look at where beauty devices have gained most prominence, as well as product trends and innovation and future opportunities across various skin care concerns.

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    Speaker: Ewa GrigarKline

    12:15 - 13:00

    Targeting millennials through beauty innovation

    This presentation will explore the key nuances of this consumer group, their attitudes and behaviors, and how best to target them within the beauty and personal care space.

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    Speaker: Lia NeophytouGlobalData

    13:15 - 14:00

    Why does the retail buyer say no? (and how to get to yes)

    80% of beauty sales are still made from bricks and mortar retailers. So getting a listing in retail, and the right retailers means make or break for many brands.

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    Speaker: Helen Miller, Helen Miller Consulting

    14:15 - 15:00

    Chinese cosmetic registration: Guidance on efficiently entering into Chinese beauty market

    This session will give a brief introduction of Chinese beauty market (a huge potential market), provide an overview of the newest regulation updates and give advice on how to efficiently enter into Chinese beauty market...

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    Speaker: Inna Fu, Reach24h Consulting Group

    15:15 - 16:00

    Super hero or super villain? How great brand design can deliver compelling ingredient-led stories

    Looking at the best in class, the presentation will look at how brands can ensure an ingredient-led narrative that differentiates it among competitors, but doesn’t become a limiting factor for future growth.

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    Speaker: Nick Vaus, Dew Gibbons + Partners

  • What else is happening?

    As well as Marketing Trends presentations there are many other features of in-cosmetics Global to discover.

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    What else is happening?

    At show we host a world-class educational programme with 100+ hours of free sessions to attend, as well as the highly popular scientific & regulatory workshops.

    education opportunities

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