2011 Show Review

  • A roaring success

    in-cosmetics 2011 saw Milan’s Fiera Milano Rho exhibition hall full to capacity with a massive 6,850 professionals looking to source the newest products and latest developments from the world’s cosmetics and personal care industry. With a third of these visiting from Italy, the annual show was undoubtedly a hot topic within the Italian beauty industry.

  • Key statistics

    • 6,828 Unique Visitors
    • International Visitors 68%
    • Italian Visitors 32%
    • 10,987m2 Stand Space
    • 560 Exhibitors
    • International Exhibitors 87%
    • Italian Exhibitors 13%
  • Exhibitor Testimonials

    • This year's show once again proved that in-cosmetics is the only show format in this B2B market that successfully unites raw material suppliers and the highest number of high calibre delegates on well organised ground.
      Sarah Teichmuller, ROVI Cosmetics International
    • 80% of the visitors we have met have been new contacts and the other 20% were current customers. The show is proving to be of great importance to us as it is much better to meet contacts face to face to develop trust and share information than over email or by phone.
      Daniel Lee, NeoPharm
    • in-cosmetics provides an excellent opportunity for exhibitors and visitors to connect, explore new innovations and technologies, learn about the latest trends and market data and network with industry colleagues.
      Jennifer Sigsworth, The Dow Chemical Company
    • We maintain a belief that the industry wants innovations that can ‘change the game’ in both the prestige and mass-market categories. If we are to measure this supposition based on the quality and quantity of conversations we had at this year’s show, in-cosmetics 2011 will be remembered as one of the best.
      Alex Wendt, ISP Personal Care
    • This year's in-cosmetics was truly a first class show providing a very dynamic industry experience. It was an important business event that had, and will have, a positive impact on my business.
      David Cohon, Momentive
    • It has been a great show this year, we have been to a couple of shows before and we can see how it is progressing. We were very surprised about the quality of visitors; there were visitors from all around the world including Asia, USA as well as Europe.
      Matthias Gempeler, DSM Nutritional Products Europe Ltd

    Visitor Testimonials

    • For me, this is the most important event of the year. It is a great chance to be introduced to companies in the industry that you might not normally see. The show seems busier this year, and has been really useful in catching up with the industry and sourcing new suppliers.
      Cliff Lamb, Buyer, Avon Cosmetics
    • We came to meet new small, niche companies to get inspired as well as meet existing contacts we already know. This year we have managed to meet a supplier from Japan and France who we have never had the chance to meet in person before.
      Thorsten Knappe, R&D Manager, Henkel AG
    • We have seen lots of new ingredients at exhibitors’ stands with all the main companies here as expected. This is my first time at in-cosmetics and I now plan to come back next year.
      Estelle Prud’Homme, L’Oreal
    • It has been a very successful show so far and we have seen the right kind of companies. The quality of the exhibitors is particularly high this year. This is one of the most important shows for us in the cosmetics industry and we will be back next year.
      Natalie Sors, Laboratory Manager, Beiersdorf
    • The show this year has been very good; it was very busy as usual with even more focus this year. There were a lot of great exhibitors showcasing mainstream applications. I come to the show every year and I always try to attend marketing presentations and the innovation seminars as I find them very useful.
      Nick Holerca, Colgate-Palmolive
    • It is the prefect way to meet different companies from all over the world and make contacts that can be beneficial for many years. in-cosmetics is a very inspiring and uplifting event and it is one of the most fun and exciting events of the year.
      Linda Hedstrom, Kemi-Intressen

Tue 17 April10:00 - 18:00

Wed 18 April09:00 - 18:00

Thur 19 April09:00 - 17:00

Hall 2, Gran Via, Fira Barcelona, Spain