in-focus

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• Discover what is hot in Solar Beauty

  Solar Beauty was the in-focus theme for 2012. For the first time it was echoed throughout the event in a number of interesting ways.

  Attendees could look out for the sun logo as they made their way around the show.
  
  There was the interactive feature area, the dedicated seminars and presentations based on solar beauty, which provided insightful educational content plus a place to relax and socialise.

  
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  Feature Area "The Beach"

  • The Beach
    Indoor, man made stretch of sand with relaxed networking opportunities
  • AdGallery
    Advertising gallery on the past and present history of suncare
  • SkinClinic
    Skin clinic highlighting the damage that exposure to the sun can cause
    - In partnership with SkinLabs
  • NanoWorld
    Interactive video and key learnings on nano-technologies
    - In partnership with EcoMundo
  • WebInsights
    Discover different opinions on nanos in suncare through e-mapping
    - In partnership with Planetinnov and Attraction

  

  Educational Programme

  • Dedicated Scientific Seminar
    17 April, 14:00-18:00
    'Spotlight on Sun Protection'
  • Interactive Marketing Trends panel discussions
    17 April, 11:45-12:45
    'E-communication - A Major Challenge in Sun Protection'
    18 April, 11:00-12:00
    'Exploring the Future of Nano Protection'
  • Ingredients and finished products on the Innovation Zone
    - Plus demonstrations from Mintel Beauty & Personal Care

• Discussions and Editorials

  Read the latest on Solar Beauty:

  • Join in-cosmetics on Linkedin and request to be part of the Solar Beauty sub group to discuss hot issues in this area
    
  • Latest articles and blog on Solar Beauty
    'Suncare in the West: Spotlight on Innovation in the US'
    'Sun care in the East: Spotlight on Innovation in China and Korea'
    'Challenges in Sun Care Formulating'
    
  • Editorials in key industry magazines
    - Solar Beauty Is a Hot Topic
    happi magazine, January 2012, by Imogen Matthews
    - Enhancing UV protection systems
    SPC (Media Partner), March 2012, by Jacques Sebag
    - Communicating sun care in a complex nano age
    SPC (Media Partner), January 2012, by Jacques Sebag
    - Solar beauty: innovating in extreme conditions
    SPC (Media Partner), December 2011, by Jacques Sebag