in-focus

• Discover what is hot in Solar Beauty

  Solar Beauty is the in-focus theme for 2012. For the first time it will be echoed throughout the event in a number of interesting ways.

  Look out for the sun logo as you make your way around the show.
  
  Don't miss the interactive feature area or the dedicated seminars and presentations based on solar beauty, which provide insightful educational content plus a place to relax and socialise.

  
• 

  Feature Area "The Beach"

  • The Beach
    Indoor, man made stretch of sand with relaxed networking opportunities
  • AdGallery
    Advertising gallery on the past and present history of suncare
  • SklinClinic
    Skin clinic highlighting the damage that exposure to the sun can cause
    - In partnership with SkinLabs
  • NanoWorld
    Interactive video and key learnings on nano-technologies
    - In partnership with EcoMundo
  • WebInsight
    Discover different opinions on nanos in suncare through e-mapping
    - In partnership with Planetinnov
    

  

  Educational Programme

  • Dedicated Scientific Seminar
    17 April, 14:00-18:00
    'Spotlight on Sun Protection'
  • Interactive Marketing Trends panel discussions
    17 April, 11:45-12:45
    'E-communication - A Major Challenge in Sun Protection'
    18 April, 11:00-12:00
    'Exploring the Future of Nano Protection'
  • Ingredients and finished products on the Innovation Zone
    - Plus demonstrations from Mintel Beauty & Personal Care
• 

  Solar Beauty Trail

  Exhibitors’ projects and innovations will be highlighted on the Solar Trail.

  Benefits for participants:

  • FREE TO PARTICIPATE
  • Participants will be highlighted throughout the event with the ‘sun’ icon enabling visitors to follow the Trail and identify them easily:
    - On the Exhibitor List in the website
    - On the Floorplan in the Show Catalogue
    - On a Solar Trail Guide
    - On stand facia (shell scheme) or stand flag (space only)
  • Participants projects highlighted on the in-focus section of the website
  • Large PR campaign where participating companies will be referenced

  Participants need to complete the Application Form IN FULL and provide the Compulsory Supportive Document by 29 February 2012

  

  Discussions and Editorials

  Read the latest on Solar Beauty:

  • Join in-cosmetics on Linkedin and request to be part of the Solar Beauty sub group to discuss hot issues in this area
    
  • Latest articles and blog on Solar Beauty
    'Sun care in the East: Spotlight on Innovation in China and Korea'
    'Challenges in Sun Care Formulating'
    
  • Editorials in key industry magazines
    - Solar Beauty Is a Hot Topic
    happi magazine, January 2012, by Imogen Matthews
    - Communicating sun care in a complex nano age
    SPC (Media Partner), January 2012, by Jacques Sebag
    - Solar beauty: innovating in extreme conditions
    SPC (Media Partner), December 2011, by Jacques Sebag